Eric Schmidt headlined the Web 2.0 Expo today in San Francisco. He was queried in a punchy and intimate manner by the moderator, John Battelle, in an on-stage interview. John is no stranger to Google, of course. Though several books have been written about the company, John’s is the definitive work. Not your run of the mill corporate biography, John’s account is a more ambitious effort to bubble-up a level and put the company within an industry and societal perspective. He also follows the company via Searchblog http://battellemedia.com/ and is a mainstay of the Google ecosystem through editorial events like the Expo where he is often paired with the Google triumvirate.

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