http://www.speedmediablog.com Just another WordPress weblog Thu, 15 Apr 2010 09:28:41 +0000 http://backend.userland.com/rss092 en Twitter officially launched @Anywhere at the Chirp conference.  The program is basically a contextual integration of Twitter within ... http://www.speedmediablog.com/2010/04/15/twitters-anywhere-well-make-house-calls/ You walk into a store or business and are presented a compelling offer.  The restaurant wants you to order appetizers and will sell those at half price if you buy one today.   You get a good deal and the restaurant gets you exposed to more of its menu.  Loss-leaders are ... http://www.speedmediablog.com/2010/04/04/social-media-the-loss-leader-loyalty-card-incentive-marketing-in-the-age-of-foursquare-and-gowalla/ Yahoo held a subtle yet classy birthday celebration for employees this afternoon at HQ in Sunnyvale.  We got to hear Carol, Jerry and David share their thoughts in a really fun and spirited way.  Oh, and there, was plenty of cake too. Over the years, Y has contributed a lot to ... http://www.speedmediablog.com/2010/03/02/y-turns-15/ Kelsey Group puts on the Interactive Local Media conference every December.  While I've spoken at these events for Yahoo! in prior years, this time around I was happy to sit back and attend a few sessions. It's clear that local, mobile and social are coming together in very interesting ways. Some takeaways ... http://www.speedmediablog.com/2009/12/20/on-site-at-ilm-09-local-gets-social/ I spoke about Maps and Local Search at SMX in early October.  SMX is the largest and highest profile event covering search marketing.  During the talk, I had a chance to discuss how Y! is driving more integrated consumer experiences between web search, local and maps.  In the past these  products acted ... http://www.speedmediablog.com/2009/11/08/atif-on-the-maps-and-location-panel-at-smx/ TC50 has been going on these last few days.  I attended on the final day of presentation which covered new apps in the Social Stream, News & Discovery and Commerce Marketplaces areas. I love this event for the unbridled, youthful energy of the entrepreneurs and their followers.  For that rare and exciting ... http://www.speedmediablog.com/2009/09/15/on-site-at-techcrunch-50/ Yesterday I appeared on Jason Calacanis's web TV show, This Week in Start-ups.  You may already know Jason from his current gig as Founder of Mahalo and his successful start-up Weblogs, which AOL purchased.  TWiT is a recent project by Jason and yesterday was Episode 8.  Last week his guest was ... http://www.speedmediablog.com/2009/06/27/this-week-in-start-ups/   It was great to attend the Kelsey Marketplaces Conference in L.A. earlier in March, where I presented for Yahoo! on a panel about Local Verticals.  Kelsey is the definitive conference for all things Local.  It's a tremendous place to soak in sector knowledge and get networking done. In the words of ... http://www.speedmediablog.com/2009/03/30/atif-talks-verticals-at-marketplaces-conference/ If you're an investor in Apple or just one of the many admirers of this iconic business, you may be closely following news about the health of Steve Jobs.  The cliché that people are a company's greatest asset was literally demonstrated as this news surfaced --- AAPL lost 5.7% of ... http://www.speedmediablog.com/2009/02/08/web-exploration-connecting-the-dots-in-a-job-less-world/ They sent Yankee Stadium off with a great tribute to the team, it's players and legacy. The greatest sports franchise of the 20th century - the Yankees - saying goodbye to the Cathedral they've called home for over 85 years. Why can't a corporation evoke loyalty and following ... http://www.speedmediablog.com/2008/09/24/cultivate-the-franchise/