Cultivate the Franchise
They sent Yankee Stadium off with a great tribute to the team, it’s players and legacy. The greatest sports franchise of the 20th century - the Yankees - saying goodbye to the Cathedral they’ve called home for over 85 years. Why can’t a corporation evoke loyalty and following like a sports team? There are many great companies with a history of performance and amazing achievement. People drive this success. No doubt it’s hard to compare the glamour of sports achievements (e.g., clutch homeruns) with making big things happen in business. Knowledge work is not very visible and rarely public. But let’s not under-estimate the strong appeal and mystique of accomplishments in industry related to inventions, patents, product ideas, customer insights, sales, deals, etc. Read more »
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