Sour Cherry, Thank You

hubba-bubba-712112.jpgSour cherry is one of those remarkable developments in the history of candy-making. We all know that very few things delight children like consuming a really flavorful piece of candy. But not all flavors are created alike. Sour cherry (and sour apple for that matter) is one of those flavors that just takes sensory pleasure to the next level. The kind of pleasure that overwhelms your state of mind and make everything alright for a little while. Sour cherry is not a mind boggling innovation but there is still genius behind it. Think about it.

Cherry has been out there for a long time (apple even longer). Over the years many things have been married with the flavor of cherry. Pie, jam, juice, Slurpee, Tylenol and cough drops all come in cherry flavor. Sour flavors are also well-know to humankind (think lemons and grapefruits). But it’s not until the two were married that everything changed. A child will easily tell you that sour cherry is one of the classic cases of 1 + 1 = 3. Maybe even 4. Sour cherry confectionary was definitely a game-changer. Of course, we’re not talking about actual sour cherries (the fruits that grow on trees) because that organic flavor does really resemble what children know as the sour cherry flavor that has been infused into modern-day candy. Many analogies have been made between the web and confectionary products. Sour cherry lives up to the promise of candy as a simple pleasure of life. Great web apps supposed to do the same thing. So what’s the simple science behind the brilliance of sour cherry? Sour cherry is designed to take advantage of the power of the tongue to sense different tastes. Sensors inside our mouths are designed to taste four basic categories of flavor — sweet, sour, bitter and salty. Sour cherry hits on all those factors in a complementary manner. A good web application does something similar. You see, the web app is capable of doing many things, just as the tongue processes substances in some pretty complex ways to produce taste. Web apps that hit on one of these capabilities can be useful but the magic really starts happening when you leverage web technologies into meaningful combinations.


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